Strategic Growth Advisory

Expertise • Advisory • Successful Outcomes • Connections

Strategic growth advisory within the Retail/CPG industry for startup to large scale global organizations with a focus on commercial and product go-to-market strategy, business development networking, data monetization, retail media, digital transformation, investment diligence/fundraising, industry relations, corporate positioning, and executive development.

Jeff Williams, founder of Fair Warning Consulting after 25 years in the Retail/CPG industry. I serve my clients as a strategic advisor and/or independent board member achieving meaningful and sustainable growth through transformational, operational, and organizational leadership across the industry. Previously, CRO at Quotient Technology focused on retail media and digital promotions and achieving a successful private equity exit. CCO at Replenium focused on shopper auto-replenishment capabilities within the ecomm path to purchase. SVP US Retail at NielsenIQ, where I achieved 20 consecutive years of growth and architected the industry first commercialization of 6 new channel sectors of trade including Amazon Global.